Davis returns to Genie
By Euan Youdale14 March 2018
Genie president Matt Fearon (left), and Genie VP of product development and TBS Mike Davis.
Mike Davis has been appointed Genie vice president, product management and Terex Business Systems (TBS), for Terex Aerial Work Platforms (AWP).
In this role, Davis will have responsibility for global product management for the Genie brand, and will have global responsibility for the company’s TBS activities, across operations and administrative functions.
Davis will be transitioning to his new role and relocating to Redmond, Washington in the coming months. He has been with Terex for 21 years, starting as a design engineer for the Genie brand and was promoted to positions of increasing responsibility. From 2012 to 2015, he served as Genie vice president and managing director, Asia Pacific, Terex AWP. In late 2015, he moved from the Terex AWP segment to the Terex Cranes business. Prior to rejoining Genie, Davis served as the vice president, global strategic initiatives, Terex Cranes.
For product management, he will have responsibility for leading the Terex AWP product strategy process, working with all areas of the business to ensure that Genie has the right product at the right time to meet customer’s needs. He will also be leading the company’s TBS initiative, which is a long-term effort to develop team members and improve company processes to deliver more value for customers. “The exciting part of this role for me is that it aligns our product and process efforts,” said Davis, “I look forward to continuing our company’s legacy of bringing innovative products to market and focusing on initiatives that proactively address our customers’ needs.”
Matt Fearon, Genie president, Terex AWP, said, “After six years serving in international assignments, bringing Mike back to Genie in this role is specifically intended to drive this strategy. His job is to increase our capacity to bring innovative, quality products to market, as well as to improve our ability to respond to customer needs, by growing the capabilities of our team members. These activities are strategically aligned to significantly benefit our customers worldwide.”