Caterpillar expands online shopping capabilities

Caterpillar has expanded its online shopping capabilities for customers with the launch of Manufacturing Suggested Retail Price (MSRP) for equipment on www.shop.cat.com for all US Cat dealers.

Participating dealers will also include a transparent sales price for machines and related attachments, simplifying the sales process.

From their home or from the jobsite, US customers can now go to the expanded site for access to machine specifications, product videos and features. They can also choose from different levels of Extended Protection Plans (EPP), a full line of attachments and financing options.

The site calculates monthly payments, based on machine configuration, EPP selected and financing options, so the customer knows the dealer acquisition price and monthly payment.

“The equipment needs of our customers are immediate, and they typically conduct machine searches while balancing the demands of the project site,” says Alex Stokman, Caterpillar North America retail development manager. “This is just one more step in Caterpillar’s transformation to deliver a faster-paced sales process. Our dealers are committed to being a one-stop shop for machines, attachments and service solutions.”

Streamlining the equipment acquisition process is an established objective at Caterpillar. The company, for example, has been focused on making renting as easy as possible through CatRentalStore.com, a smartphone app and even rental kiosks in some locations.