Bradley Abrahams has joined JLG Industries as sales director UK and Ireland.
In his role, Abrahams will lead all sales for the UK and Ireland. He will report into Jonathan Dawson, senior director of sales Europe, Middle East, Africa & Russia.
Prior to joining JLG, Abrahams worked for JLG as southern area sales manager in the UK until 2005. Since then he has worked as sales director for Terex AWP in Middle East, general manager of Merlo Australia and recently as sales and service lead for Terex Cranes in Southern Asia.