Sinoboom Europe and North America open

Sinoboom’s North American and European subsidiaries officially took possession of their new regional headquarters today, in Houston, Texas and Rotterdam, the Netherlands.

“We are delighted that Sinoboom BV in Europe and Sinoboom North America LLC have been able to complete this auspicious stage in their development on time and simultaneously” said Susan XU, general manager of parent company Sinoboom Intelligent Equipment.

Both facilities will be used to house scissor lifts, boom lifts and other MEWPs from the company’s extensive range of products. Sinoboom started production more than 12 years ago and was the first Chinese company to design and build its own boom lifts.

“We have chosen to locate in Houston, Texas because of its unrivalled transportation links and close connections to major commercial activities,” said Kolin Kirschenmann, CEO of Sinoboom North America. He added, “We are now finalising a full team to support our customers across the US and Canada and look forward to success.”

Tim Whiteman, CEO of Sinoboom BV, said, “Our purpose-built facilities in Ridderkerk have been an important part of this industry for many years and we are delighted to be able to refurbish them and give them a new lease of life with a new, high quality brand of MEWPs.

“We expect our team will rapidly make this an important hub in the European industry.”

Both facilities are awaiting the imminent arrival of their first consignments from Sinoboom’s factories in Changsha, China. All equipment will be thoroughly checked and prepared before being transported to customers across North America and Europe, added the manufacturer.