Digital Reporting Dashboard From KHL
05 October 2020
The Dashboard provides statistics from all the various digital marketing campaign types that KHL offer in near real time via direct APIs to the source data.. It brings to one central online system all the various campaigns such as website campaigns, newsletter campaigns, remarketing, social media and e-cast campaigns. Clients can quickly access, interrogate and export reports to help monitor their campaigns progress both during and after the campaign.
To help navigate the success of a campaign, KHL provides in-depth reporting metrics in a clear and concise format allowing you to determine at a glance the performance of your advertising creative and spend.
It’s a valuable tool to easily see the ROI of your campaign, compare results and identify trends. It also quantifies the performance of different creatives rotating in the same position giving an unbiased analysis of the effectiveness of those creatives enabling you to optimise the campaign to maximise your return on investment.
How do I get access to the KHL Dashboard
As an online tool the Dashboard can be accessed anywhere in the world. Send an e-mail to digital@khl.com and one of the team will supply your login credentials. This will be only applicable to you, but you can request additional logins for colleagues for free by e-mailing digital@khl.com. Please note that you must have booked a digital campaign with KHL to have access.
Further Info panel provides links to:
Industry Standard - this is in development but will show the range of industry standard metrics that digital campaigns, on average, achieve with KHL.
Sample Campaigns – again, in development, but will show previous successful campaigns with KHL that will give an indication of what type of creative works.
Digital Specifications – links to the technical specifications for KHL digital marketing campaigns.
Media Kits – links to all KHL media kits.
