Articles by Izzy Crouch

How to influence construction buyers in an AI world
Published on: 07 August 2026
The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?
Construction equipment buyers: 3 insights suppliers can’t ignore
Published on: 22 July 2026
How are construction equipment buying decisions changing, and what does that mean for suppliers?
Construction Buyers in 2026: What OEM Marketers Need to Know
Published on: 01 May 2026
Watch this free webinar on-demand.
Download Your Future-Proofing OEM Marketing Ebook
Published on: 09 February 2026
As an OEM marketer in the construction sector, you’re facing unprecedented digital transformation challenges. From fragmented audience engagement to evolving content strategies, the landscape has shifted dramatically. Our comprehensive ebook draws from KHL’s 30+ years of construction industry expertise to deliver actionable insights that connect with decision-makers across the construction ecosystem.
Future-Proofing OEM Marketing: Strategies for Success
Published on: 05 January 2026
Explore Innovative Strategies for OEMs to Adapt and Thrive
Understanding Modern Construction Equipment Buyers’ Needs
Published on: 01 December 2025
Explore the Evolving Needs of Construction Equipment Buyers and How OEM Marketers Can Adapt to Meet These Demands