Three of the biggest US rental companies – United Rentals, RSC and Volvo Rents - are using sophisticated customer benchmarking techniques to measure how they are performing. Lucy M Peterson, in the first of a two-part article, reports.
Growth in the world's aerial platform market will come from new developing markets in Eastern Europe, South America and Asia this year, with the US market down and Europe flat, forecast Alexandre Saubot, chief operating officer of Haulotte Group.
This month's Conexpo-Con/Agg may have set records for attendance and exhibitor space - visitor levels up 16% to 144600 and exhibit space more than 20% higher than 2005 - but there was no disguising an uncertain outlook for the US rental sector.
Netherlands-based Caterpillar dealer Pon Equipment acquired Rental Force, also in The Netherlands, on 1 January 2008. Under the terms of the sale Rental Force, based in Cruquius, will not operate as a Cat Rental Store.
Bergerat Monnoyeur Location (BM Loc), the French Cat Rental Store business operated by Caterpillar dealer Bergerat Monnoyeur, is to expand its product offering to general contractors and builders under a new ‘Pack Batiment’ programme.
Caterpillar said it wants to open more that 550 new Cat Rental Store locations worldwide within the next three years. The ambition was announced the weekend before the Conexpo exhibition as Cat marked the opening of its 500th US store and the 10th anniversary of the creation of the first Cat Rental Store.
Spanish rental company HUNE (formerly Euroloc) has ambitious growth plans for 2008 despite having made three major acquisitions during 2007. The company aims to open 25 greenfield depots this year and invest €125 million in expanding its fleet.