CNH Industrial Construction Equipment brand president Carl Gustaf Göransson has told the Committee for European Construction Equipment (CECE) Congress in Italy that the widely held image of the industry’s machines does not match the reality.

Carl Gustaf took part in a panel discussion at the event on “How the customer is changing: an open debate to a common vision”, which focused on the growing need for digitalisation and connectivity.

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Carl Gustaf Göransson said the construction machinery sector had spent many years developing new technologies 

And with around 400,000 people in Europe relying directly or indirectly on construction machine manufacturers for their jobs, he was quick to defend his company and their counterparts across the sector.

“Among the various industries, our segment – represented by machines that work on building sites, in quarries and on our roads – is not immediately associated with the concepts of innovation and sustainability,” said Carl Gustaf.

“Nothing could be further from the truth.

“For many years, we have been at the forefront in introducing state-of-the-art technologies on our machines, such as telematics management and solutions that enable better performance and increased productivity through machine control systems.

“Furthermore, the continuous focus on reducing fuel consumption goes hand in hand with emission reduction, testament to the significant efforts of all manufacturers, and Case in particular, to produce machines that are increasingly efficient and beneficial for the environment in which we operate”

The CECE Congress in Rome brought together private stakeholders and public sector bodies who operate in earthmoving and construction machinery Case Construction Equipment has two plants in Italy that produce equipment such as excavators, backhoe and wheeled loaders, as well as research and development facility in the country.

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