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Nicolas Rousseau, new senior sales appointment at HCEE

Hyundai Construction Equipment Europe (HCEE) has appointed Nicolas Rousseau as senior sales manager of construction equipment for the European market.

The company said Nicolas has spent over 20 years working in business-to-business large equipment sales, dealer networks and with OEM equipment, and that he would bring this extensive experience to the role.

His new role will involve developing and implementing commercial strategies while growing market share in a profitable way.

Based at HCEE’s European headquarters in Belgium, Nicolas will identify growth and profitability opportunities in line with HCEE’s business objectives.

Nicolas said: “I look forward to strengthening and deepening the dealer network to attract key and national accounts. I intend to transform HCEE from a product-oriented group into a team ready to develop full customer solutions to assist the dealers.

“At the same time, we will continue to consider the total cost of ownership and keep our innovative mindset.”

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