Raimondi appoints Italasme

Italian tower crane manufacturer Raimondi Cranes has appointed Italian crane sales and rental company Italasme to represent it as an agent in four areas of Italy: Liguria, Lombardy, Piedmont, and the Aosta valley. According to Raimondi, Italasme has already sold an MRT159 – the first to be sold in Italy – which is being used on a construction site in Milan.

Commenting on appointing Italasme, Mauro Masetti, Raimondi commercial director, said, “Italasme is the ideal Italian partner for us. A customer-orientated company, they prioritise service over sales and will be stationing one full-time area manager dedicated to positioning and maintaining our models in their territory. I believe this is the first step to increasing Raimondi’s at-home market penetration; we are counting on Italasme as a strong and trusted regional partner.”

Davide Lama, Italasme sales and technical director, added, “We are proud to represent Raimondi by handling sales, developing new business avenues, liaising between the company and existing clients, and sharing the manufacturer’s agenda and information throughout our territories.”