Ashtead’s UK business A-Plant will be rebranded as Sunbelt Rentals from 1 May, 2020.
Andy Wright, the new CEO of A-Plant, said, “Our rebranding to Sunbelt Rentals is the culmination of work to unify our UK brands under one powerful banner.”
This change will align the group’s UK operations with its North American business Sunbelt Rentals, which trades in the US and Canada.
Wright said, “With our unrivalled range of specialist products and services, this change simplifies our cross-selling as we deliver Availability, Reliability and Ease to our broad customer base.”
This news closely follows the announcement of Ashtead’s third quarter results, in which A-Plant reported flat revenues of £109 million for the third quarter in “challenging” market conditions.