Henrik Norrbom has been appointed as Executive Vice President, Scandinavia, and Managing Director of Cramo, as well as a member of the Cramo Group Management team.

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He replaces Peter Bäckström, who recently left the company, and will assume his position on 12 August 2019 and will report to Leif Gustafsson, the group’s President and CEO.

Gustafsson said, “Henrik is a competent leader who has shown deep understanding of how to create growth through leveraging talent in his organisation, offering customers the best possible products and service, the latter through first-class digital solutions.”

He added, “We are continuously working on developing ourselves and shaping our industry, which is why I am pleased to welcome Henrik Norrbom to Cramo.”

Norrbom has experience from serving in various executive positions across different industries. Those roles include COO and Sales Director at Eltel Networks, Vice President and Head of Networks at Telia, and most recently he acted as CEO at Skanova, which manages and develops Sweden’s largest telecom network. Norrbom holds a diploma in Business Finance from IHM Business School.

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