Tower Rent to represent IPS in Turkey

By Maria Hadlow21 February 2011

The Tower Rent Team which  represents IPS in Turkey

The Tower Rent Team which represents IPS in Turkey

UK based International supplier of replacement parts, IPS has appointed Tower Rent as its distributor in Turkey. Tower Rent was established in 2008 to support the rapidly growing access market, with a focus on selling aluminum scaffolding and low level work podiums.

Tower Rent's decision to expand its product portfolio was driven by a market need for a reliable, independent parts supplier. Zafer Yoluc, manager of Tower Rent said, "As a sales company, we have had bad experiences when buying parts in Turkey. It is very difficult to get the right parts, in a short time for a good price."

The new venture should benefit from Tower Rents existing distribution channels and support structures and aims to improve the availability and choice of parts accessible to the Turkish market. Replacement parts for a range of manufacturer products will be stocked and shipped from the Tower Rents facility in Istanbul.

In common with all IPS distributors, Tower Rent will benefit from IPS's existing cross-referencing and purchasing systems, while the local knowledge, support and understanding of the market will be provided by the team at Tower Rent, which collectively has over 20 years experience in the Turkish access platform market.

Sander Mellaard, IPS's parts manager said, "The partnership with Tower Rent will provide us with the channel we need to further strengthen our position in Europe and Western Asia. We are excited at the prospect of working with Tower Rent to improve the availability and distribution of affordable access platform parts to the Turkish after-sales market."

With its head office in Telford, Shropshire IPS has been established since 2001 and operates from offices and distributors in the UK, Australia, France, Germany, Spain, Scandinavia and Turkey. The company source, stock and install all major OEM parts which are sold on an international level.

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