Alba and Kanoo Middle East partnership
By Euan Youdale21 May 2020
Alba-Macrel Group has appointed Kanoo Cranes, a division of the Kanoo Group, as the exclusive dealer of Alba’s hoists and mast climbers for the UAE, Saudi Arabia, Oman and Bahrain. The partnership will see all sales activities for new models and aftermarket service managed by Kanoo Cranes.
Jon Lecue, CEO, Alba-Macrel, said, “Kanoo Cranes has an excellent reputation and long history of entrepreneurial experience. These are very exciting times for us at Alba-Macrel Group. When looking for a dealer to appoint for these important markets Kanoo Cranes becomes a natural partner with their extensive experience in the ﬁeld of lifting, great technical knowledge and a well-established network reaching over various markets and industries.”
Kanoo Cranes will handle a deﬁned Alba territory for sales, parts and services to increase the penetration of Alba products and to support existing clients in the Gulf region. The company oﬀers engineered solutions for all lifting requirements. With their existing focus on premium brands and products speciﬁcally designed for the rental industry, Kanoo sees great potential to expand with the Alba range.
Mishal Kanoo, chairman of Kanoo group, added, “Kanoo is proud to become the exclusive dealer for Alba, another market leading product. We take pride in our capability to ensure that reliable cost effective long term solutions are provided to our customers and partners.”
Fahad Kanoo, CEO of Kanoo Group also added, ”Kanoo works only with the very best and has a long history of forming close partnerships over many decades and we look forward to another successful relationship and bringing this quality equipment to the market.”