Atlas Copco rebrands specialty rental operations

By Murray Pollok21 August 2008

Atlas Copco is rebranding some of its Specialty Rental divisions, including Prime Energy and Kolfor.

Atlas Copco is rebranding some of its Specialty Rental divisions, including Prime Energy and Kolfor.

Atlas Copco's Specialty Rental division has rebranded all its rental operations to include the Atlas Copco name. The businesses were previously operated under their original brands.

The change means that Dundee, UK-based Kolfor will now be called Atlas Copco Kolfor and Houston, US-based Prime Energy is now Atlas Copco Prime Energy. The company has in recent years also sold its Spanish Guimera business and now operates in Spain under the Atlas Copco name, while it is using Atlas Copco Abird for its Netherlands business.

"In global terms, we have to recognise that for industrial rental, Atlas Copco is more widely recognised than the independent companies that currently make up our speciality rental division", said Horst Wasel, divisional president. "More locally, the company's name plays its part in retaining and winning new business. By combining both names, we are reinforcing the fact that we are a specialist that offers the best equipment with the best expertise".

The company said that the aim over the next two years was to firmly establish the Atlas Copco name in the specialty rental sector. "Rental is local and the key ingredients to a successful rental company are service - service - service, fleet management and business basics", said Mr Wasel.

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