Creative carving

Premium Content

12 March 2008

Equipment Parts Wholesale got in the Halloween spirit by carving industry-related patterns in pumpkins. A party was held at the company's Fresno, CA facility where pizza and soda were served while attendees carved images of telehandlers, scissors and booms in pumpkins. “We had stormy, windy, hailing, raining, lightning weather that night and made it extra spooky/cool for pumpkin carving. The metal roll-up doors were banging away... eerie,” Diane Tjerrild, marketing director with EPW told ALH.

How to influence construction buyers in an AI world
The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?
A smart cold play: How cold milling can offer a better bottom line for Latin American road contractors
Faced with tight margins, operator shortages and calls for more operational transparency, highway contractors are embracing digitalisation in their cold milling applications
How smarter milling can boost productivity for Latin American road contractors
As contractors across the region face tighter margins, operator shortages and growing demands for transparency, automation and digitalisation are becoming increasingly important in cold milling operations