Nagham Al Zahlawi & Nawar Al Zahlawi - From the customer’s perspective: a look into buying behaviour and sentiment

The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?

Faced with tight margins, operator shortages and calls for more operational transparency, highway contractors are embracing digitalisation in their cold milling applications

As contractors across the region face tighter margins, operator shortages and growing demands for transparency, automation and digitalisation are becoming increasingly important in cold milling operations