A-Plant rebrands formwork division

02 December 2013

UK rental firm A-Plant has rebranded its A-Plant Acrow Formwork and Falsework Division as Leada Acrow.

A-Plant said the decision to rebrand as Leada Acrow has been taken to provide the division with a clearer identity within the formwork, falsework and groundwork industry. The Leada Acrow business was acquired by A-Plant over a decade ago.

A-Plant’s strategic accounts & marketing director Asif Latief explained: “As part of our Marketing plans for A-Plant Acrow we wanted to update the brand and we believe that the Leada Acrow name not only leans on the enviable history of the company but also clearly communicates to customers what we offer, while creating a totally fresh look for the division.”

Simon Coveney will continue to lead the division as director. Leada Acrow will still sit within the A-Plant family of companies alongside Eve Trakway and PSS.

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