After sales ramped up by Dingli

By Euan Youdale05 November 2013

Dingli's stand at the BICES exhibition in Beijing.

Dingli's stand at the BICES exhibition in Beijing.

Dingli will expand its after sales service offering in China to rival major Western manufacturers.

Xu Shugen, Chairman of the Chinese manufacturer, told AI it would include a 'renewed equipment' service in which rental companies can pay for their equipment to be remanufactured, then bring it back into their fleets or sell it on to the used market.

Alternatively Dingli will buy back the equipment from the rental companies, upgrade it, and sell it directly to the used equipment sector. The plan will also include comprehensive parts distribution and after sales support.

“The access equipment market in China is so young, a developed after sales service has not been possible until now, but now it is needed because without it the life of a machine is greatly reduced and the value deflated after 2 to 3 years," said Mr Shugen.

According to Mr Shugen Dingli has 90% market share in China for powered access, with some 70% of those sales going to rental companies. This ratio of sales will remain the same, says Mr Shugen, because the growth of the access equipment market in China relies on the development of rental.

Looking outside China, 60% of Dingli’s machines are exported with 20% of those going to Germany. North America is firmly in Dingli’s scope, following a visit from a major manufacturer from the USA at the Dingli booth during the BICES exhibition, added Mr Shugen.

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