Airo on the road
By Maria Hadlow23 March 2012
Italian manufacturer Airo has decided against Intermat and is, instead, taking machines on a road show through France on the Airo Euroad 2012.
Yvan Biron, the sales manager for Airo Sarl - Airo's French subsidiary fully agrees with the Airo management that better results will be achieved by supporting this customer-relations and sales initiative. Various Euroad stages have been planned for June 2012, in different French regions, during which customers or potential customers will have the opportunity to "Test" the characteristics and performance of the Airo platforms and products.
The Euroad will give visitors the chance to see the new electric articulated units A 12 J E and A 15 J E , which, Airo said, have already produced a significant increase in sales for this category in their one year of production. The X series, which was designed to replace the old compact AIRO SF series will also be in evidence. Airo said that since its launch in 2008 the X series has been very well received, with increased sales both to small and large renters and to industries and end users.