Alba launches new website

Spanish hoist manufacturer Alba-Macrel has launched a new customer website as part of its strategic marketing strategy.

The new online space features new product catalogues displaying lifting equipment, lightweight machinery and reinforcing steel equipment. With content available in Spanish, French and English, the website also has new sections including a blog and audio-visual material.

Part of a move to attain greater international visibility, Alba-Macrel said that the website is adapted to cater to the sector’s current needs and trend. The company, which has been in operation for over 50 years, said that one of its main aims was to strengthen relationships with customers.