Allen Engineering and ESI form sales alliance
By Murray Pollok26 June 2012
Allen Engineering Corp (AEC) and Equipment Synergy International (ESI) have agreed a joint marketing alliance to target the North American and international rental market. As part of the deal, Roger Euliss, ESI's co-founder and president, takes on the additional role of sales director at Allen Engineering.
Allen Engineering, located in Arkansas, US, specializes in concrete placing and finishing tools while North Carolina based ESI sells a range of small equipment, including plate compactors, rammers, concrete cutters, pumps and gensets.
Under the agreement, ESI and AEC will share sales and marketing resources "to better penetrate the construction equipment rental market domestically and internationally under both the Allen & ESI brands."
Mr Euliss, who was president of Multiquip before founding ESI, takes on the role of sales director of Allen Engineering, although he will remain president of ESI. In a press statement, Jay Allen, president of AEC, said that Mr Euliss would be responsible for growing AEC's business in its domestic rental market as well as global equipment sales market.
Allen Engineering Corp is a family-owned manufacturer founded in 1964 and located in Paragould, Arkansas, US.
ESI was created in 2010 by former Multiquip executives Mr Euliss, Steven Spence and Poonam Kapila to sell light construction equipment. Its product range includes walk-behind compaction equipment and concrete placing and finishing tools produced in Asia by UNI-Corp, the Singapore based company that sells equipment under the Hoppt brand in Asia and Paclite in Europe.