ARA and AEMP form partnership agreement

The American Rental Association (ARA) and the Association of Equipment Management Professionals (AEMP) have formed a partnership to "cooperate as organizations in the areas of information exchange, education/training opportunities or research initiatives that are appropriate for their respective members."

“Equipment fleet management is a key element to running a profitable equipment rental business and AEMP has excellent education, certification programs, and conferences that provide quality professional development for equipment management professionals. The AEM/AEMP Telematics Standard is a great example where they’ve focused on creating industry technology standards that can advance efficiencies in ARA member fleets,” said Christine Wehrman, executive vice president and CEO for the American Rental Association. “This working relationship makes sense for ARA as we continue to provide meaningful business information to our members."

ARA and AEMP will work together to provide recommended topics or speakers for their respective annual conferences and acknowledge subject matter or recommend experts for articles or communication pieces for use by the organizations.

Appropriate industry research will be identified and implemented by the organizations as they continue their collaboration, a press release stated.

“AEMP's certification tracks, specifically the AEMP Certified Equipment Manager (CEM) certification, is a perfect fit for ARA's members who are managing heavy equipment rental fleets. Over the years, we’ve witnessed an increasing number of professionals from the heavy equipment rental industry attending AEMP's Annual Conference and Fall Asset Management Symposium and expect that trend to continue. Our two organizations have a shared value of highly educated individuals for the equipment management profession. This partnership with ARA is an exciting one and we look forward to many years of collaboration,” said Stan Orr, CAE, AEMP president and chief strategy officer.