Asia-Pacific boost for Himoinsa

By Helen Wright16 October 2015

Manufacturer Himoinsa has reported sales growth in its Asia-Pacific (APAC) operations thanks in part to higher demand from China.

The company said APAC sales accounted for less than 10% of its worldwide revenues in 2012, but this proportion had increased to 16.5% by the end of 2014 and was expected to increase “substantially” this year.

Himoinsa said APAC was currently the company's third strongest market, and was expected to account for 30% of total company sales in the next three years.

The company has a sales subsidiary in Singapore and a production centre in China which is said ensured an immediate response for the distribution network, together with shortened delivery times and guaranteed technical and sales support.

Earlier this year, engine producer Yanmar acquired a 70% stake in Himoinsa in a deal that allowed Himoinsa to add generator engines to its line-up. The deal followed a long-standing genset joint venture between the companies which ran since 2006.

At a company event for APAC distributors, Jun Takashima, deputy general manager at Himoinsa’s corporate strategy division, said, “We have no doubts about the multiple synergies and opportunities for growth that the alliance between Himoinsa and Yanmar has made available.”

And Himoinsa gas product manager Manuel Aguilera said, “50% of the global gas generator set market is located in Asia-Pacific, where growth is expected to reach 7.5% in the next ten years, as stated in a recent report by Frost & Sullivan.”

Marco Perillo, general manager at Himoinsa Far East, added, “Our distribution network in Asia-Pacific covers more than 20 countries. This enables us to provide our end clients with a service that is both close-at-hand and high quality.”

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