Ausa taps into Belgium

Spanish compact equipment manufacturer Ausa has signed an agreement for BIA Group to distribute and provide after-sale support for its products in Belgium.

BIA is a Belgian importer specialising in the sale and service of equipment for public works, mines, quarries and transportation, with a network of more than 30 regional dealers.

Ausa’s Sales and Marketing Direct Juan Urkijo said, “2020 is a key year for Ausa due to the high number of new technological and low emission product launches.

“The agreement with BIA, a Belgian family group with an extensive commercial expertise and a strong technical knowledge, together with its modern efficient dealer network will allow us to expand our market penetration in the machinery sales and rental sector in a key market for the Ausa Group.”

Gregory de Jacquier, General Manager of BIA Benelux, said, “Ausa vehicles are a perfect complement to our catalogue, which allow our service partners to strengthen their regional offering of products and services.

“In addition to an extension of the range, our dealers benefit through this operation from a simplification and harmonisation of their supply circuit, support for the training of their personnel, as well as technical and commercial support.”

With its headquarters in Manresa, Spain, Ausa operates in 90 countries and has subsidiaries in Madrid, France, the UK, Germany, the US and China.