Bell Equipment expands in South America

By Helen Wright30 June 2016

The appointment of three new dealers in South America in recent months has expanded manufacturer Bell Equipment’s footprint on the continent.

The company said Raico SA and Seijiro Yazawa Iwai, two Liebherr dealers, have been appointed in the mining-focused countries of Chile and Venezuela respectively, while REPAS Sociedad Anónima, a Hyundai dealer, has been appointed in Argentina.

Bell Equipment regional marketing manager, Llewellyn Roux said, "We have appointed like-minded companies that have proven capacity to support a growing machine population with spare parts and dedicated service.

“These are well established dealers with existing sales and support networks that have their own rental fleets as well as direct sales. We have also purposely aligned with existing dealers in the region that have a full range of loading tools.

"By adding our Bell trucks to their offering, these dealers are now able to deliver a quality full line solution to their customers."

Bell Equipment began marketing its ADTs in South America in 2013, when a distribution agreement to sell Bell ADTs in the Americas under the John Deere label came to an end.

Since this time Bell Equipment said it had actively pursued the South American market with the appointment in 2014 of Mercovil, a Hyundai dealer in Colombia. The appointment of MS Sales and Services in Panama followed in 2015 to cover the Central Americas and Caribbean.

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