Bond drives New Holland

Premium Content

15 April 2008

Making its screen debut in the latest James Bond film, Casino Royale, is New Holland's W190 wheeled loader.

Like UK actor Daniel Craig, the W190's screen debut is an explosive mix of power and carefull handling. The W190 is used during the film's action packed opening sequence when Bond chases a villain through an African building site.

Normally used to shift materials and move earth the W190 demolishes buildings and crashes through cars in the action packed sequence.

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