Case Construction lists products on Indoogoo

Manufacturer Case Construction said it was working with online equipment trading network Indoogoo to list its product range.

Indoogoo, which went live earlier this year, is a website dedicated to trading within heavy industry. The site now hosts Case’s entire product range, from large excavators and backhoe loaders to rough terrain forklifts and dozers.

By creating profiles on Indoogoo, the companies said Case and its dealerships could produce equipment listings with potential buyers able to contact Case’s dealerships through the site.

Athena Campos, senior director, marketing at Case said, "Indoogoo is fulfilling an unmet need in the market place. This site is unique in that it’s dedicated to the social aspect of connecting people in the heavy equipment industry while also allowing Case and its dealers to showcase the entire range of its equipment to industry professionals.

“The site is very intuitive and supports our mission to make buying and owning Case equipment simple. From setting up a profile to loading the equipment categories and descriptions, the process is easy. Case sees a lot of potential in the innovative functionality the site has to offer its dealers and customers."