Coad retires from U.S. Battery

Michael Coad, U.S. Battery’s vice president of sales and marketing, will retire at the end of December. Coad, who spent 16 years with the company, began with U.S. Battery as its Eastern regional sales manager and in 2014 was appointed director of sales. He was named vice president of sales and marketing in 2019.

“My time at U.S. Battery has been the most enjoyable years of my career. I am truly going to miss working with the entire team,” said Coad.

Coad was responsible for managing, negotiating, and planning all sales activities for the company and developed numerous key relationships with OE manufacturers and regional distributors within various industries.

“Mike has been a huge asset to the company as well as a great friend for over 30 years,” says Donald Wallace, U.S. Battery COO. “His attention to detail and commitment have had a lasting impact on the U.S. Battery sales department as well as in his efforts to build strong customer relationships. His steadfast presence will be greatly missed by all.”

Coad retires with 40 years in the battery industry, first working as a route-truck salesman with New Castle Battery Manufacturing Company before working his way up to a VP position there. Coad was also national sales manager at Yuasa Battery before coming to U.S. Battery in 2004.