Coastline first with Tier III Zoom Boom

25 March 2008

Coastline Equipment, the Southern caifornia John Deere dealer that a rental fleet, will be the first buyer of a Carelift Zoom Boom handler equipped with a Tier III engine. Coastline has purchased 27 Zoom Booms (ranging from the 6,000–, 8,000– 10,000– and 12,000–pound models) in the last two years for three of its locations, and will be taking delivery of the pictured 20044 handler, the first Tier III compliant model made by Carelift.

Coastline Equipment's Division Manager of Crane Division Steve whisenhunt said he purchases zoom Booms because “they are built strong and are rental tough.” Typically, Carelift machines from coastline are used by framing and brick–and–block contractors, with the 10,000– and 20,000–pound machines used primarily by foundation and bridge contractors, said Whisenhunt.

David Bristow, vice president of sales and marketing at Carelift, said all Zoom Booms will be equipped with Tier III engines by the end of the year. In addition, all models now have updated electrics, using plug–in type connectors rather than a hard–wired system.

Carelift is meanwhile planning to develop its seven model line–up – which have capacities in the 6,000 to 32,000 pound range – with two 12,000–pound models planned by the end of the year. The handlers will have 30– and 44–foot booms.

Bristow said the company had experienced a good start to the year. “We're out of the gate stronger this year than the same time last year.” He added, however, that he expected a “major adjustment” in 2008 after a healthy 2007.

The company made around 240 handlers last year and focuses on heavy–duty machines. The company is owned by Eugene George, who runs a masonry business, GA Masonry, based in Canada. “Heavy duty frame and boom is the foundation of the machines,” said Bristow. “If you can survive in the masonry industry, the rest is a cakewalk.”

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