Cramo continues with viral marketing campaign

Cramo's viral marketing campaign has continued, with the issuing of a second YouTube video featuring the 'Cramones' punk rock band.

The campaign included a mock statement from Cramo concerning the band; "Because of the huge popularity and support of Cramo employees and customers to the rock-band ‘Cramones', Cramo Group has as of today reached an agreement with the band.

"Cramo Group now owns all the rights for the music, images and videos of said band. The Cramones are obliged to perform in company happenings when necessary and also inject a bit of Rock´n roll to the business when needed. In turn Cramo Group will provide the Cramones with food, accommodation and an unlimited supply of guitar strings and moustache wax."

Cramo hopes the campaaign will drive traffic to its website and also to the various serious YouTube videos that the company has posted ion the past month.