Custom Equipment appoints territory manager

Custom Equipment, Inc. has appointed Brad Perrine as its new Northeast territory manager. In his new role, Perrine will focus on regional sales growth and territory development of Hy-Brid Lifts, Custom Equipment’s line of aerial work platforms.

Perrine brings more than five years of experience in the construction equipment and rental industry to his new role. Previously, he worked as branch manager, territory manager and rental coordinator with various equipment rental companies.

“We look forward to having Brad join our Hy-Brid Lifts sales team. His industry experience and territory knowledge will be an asset to our company and our customers,” said Dan Schneider, Custom Equipment’s North American sales manager.