Dinolift names ReachMaster as new North American distributor

By Sarah McCay11 December 2014

Senior management from Dinolift and ReachMaster Inc

Senior management from Dinolift and ReachMaster Inc

Finnish manufacturer Dinolift has appointed ReachMaster Inc as its new distributor for the US, Canada and Puerto Rico, effective January 1, 2015.

ReachMaster will be responsible for all Dino sales and after sales support of the complete Dino range, including its line of Dino trailer lifts and self-propelled machines, such as the RXT self-propelled articulated boom lift with outriggers.

“We are very happy to re-enter the North American market and in ReachMaster we have the right partner to be successful,” said Karin Nars, director of sales & marketing from Dinolift. “We are looking forward to working together with Ebbe Christensen and his professional team.”

ReachMaster, Inc. specializes in compact and specialty aerial lift equipment distribution in North America, and represents such brands as Falcon, Denka, Bluelift and PB Lift.

“We are very excited and proud to be given the opportunity to re-launch the Dinolift brand in North America,” said Ebbe Christensen, president of ReachMaster. ”It is a perfect fit and fills a gap in our portfolio making the ReachMaster range of high quality lifts unmatched by anyone in the industry today.”

Dinolift celebrated its 40-year anniversary of DINO platforms earlier this year. In addition to trailer mounted aerial work platforms, the company also produces self-propelled booms and crawlers in its Loimaa-based factory.

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