Doosan marks 10th year with CESAR

By Joe Malone27 June 2017

 

Doosan's CESAR celebration

Doosan’s CESAR celebration

Kim Dudley, Regional Manager – Northern Europe for Doosan (left), being presented with a certificate by Kevin Howells, the CEO/MD of Datatag ID Ltd (right)

South Korea-based equipment manufacturer Doosan launched its new DX85R-3 mini-excavator at Plantworx this month, which was unveiled as the 250000th CESAR-marked machine in the UK.

The official CESAR Scheme is owned by the UK’s Construction Equipment Association (CEA) – the organisers of the Plantworx event – and is an anti-theft and recovery system for plant and agricultural equipment.

CESAR was launched in 2007 to help combat the theft of equipment which was estimated to be costing the industry £1 million (€1.13 million) a week at the time.

Doosan’s unveiling also marked ten years since the company began participation in the CESAR Scheme – the first construction equipment manufacturer to fit CESAR to all the company’s product, according to Doosan.

Kim Dudley, Regional Manager – Northern Europe, Doosan, said, “Since we joined the scheme in 2007, every Doosan machine sold in the UK has been CESAR marked, providing a powerful deterrent to thieves and peace of mind for our customers.

“It has brought our dealers and their customers many benefits as it allows the police to quickly establish the ownership of construction equipment recovered after theft and to quickly return it to the owner.”

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