Eazi Access wins JLG distributor award

Eazi Access, one of Africa’s largest access rental and sales has a best marketing prize from JLG EMEA’s Distributor Awards.

The competition comprised of four categories, sales, service, marketing, and low level access. Distributors from Denmark, Poland, South Africa and the UK, were respectively selected as the worthy winners across the four categories.

Kim Meszaros, Eazi Access group marketing manager.

Eazi has been the sole distributor for JLG in South Africa and Namibia since 2010, with effective brand marketing for the manufacturer being a constant over the years.

The JLG Best Marketing Campaign Award was designed to recognise a company that has made a significant contribution to enhance the JLG brand in the market. The judges were looking for clear campaign objectives, creative and effective implementation and tangible and demonstrable results that enhanced JLG’s reputation as the brand of choice in the industry.

Kim Meszaros, group marketing manager at Eazi Access, said, “We are honoured to receive this award, as we were up against much larger distributors across the EMEA region. Our customers are looking for rental, sales, servicing, and training across a range of industries, including agriculture, construction, entertainment, heavy industry, light industry, as well as Mining.

“Having so many diverse customers with different needs, it is important for Eazi Access to understand our customer needs. Eazi Access currently markets 10 different JLG product categories spanning 70 different types of machines, together with a host of attachments. The JLG brand has been promoted to our customers in tandem with the Eazi Access brand across all our brand touch points.”

This include the Eazi Access website, promotional material, social media presence on LinkedIn, Facebook, and YouTube. It further expands to email campaigns, ad campaigns, newsletters, various events and exhibitions, as well as advertising and digital videos.

“In addition, our communities play an important role within our climate. Eazi Access subtly markets our OEM partners such as JLG through various community development work we do. Our stakeholders and shareholders are also vitally important to our marketing strategy and understanding the value of the JLG brand, as they have a vested interest in the success of our company as a whole,” added Meszaros.