ERA publishes millennial recruitment guide

By ERA09 August 2017

The European Rental Association (ERA) has published a short best-practice guide on the recruitment of millennials.

Era e book

Produced as a downloadable PDF, the guide contains five case studies from senior figures at leading rental companies including A-Plant, HSS Hire, Kiloutou, Loxam and Ramirent.

Pierre Boels, CEO of Boels Rental, said, “This e-book focuses on best practice case studies from rental companies that are embracing the opportunities presented by millennials.

“We look at the key topics such as how our business model, and our visions and values correspond with the ethics and career desires of millennials; innovative recruitment strategies; and new ways of communication.”

The e-book is available as a free download from the ERA website,

For any additional information about our Convention or about ERA, please consult the ERA website,, or send an email to the ERA secretariat,

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