Europlatform conference programme finalised

By Murray Pollok30 June 2010

Craig Paylor

Craig Paylor

Craig Paylor, one of the best-known personalities in the access industry, will deliver the keynote address at the Europlatform conference being held on 16 September 2010 at the Hotel Eurostars Madrid Tower in Spain. The conference will take the theme of 'Renting Smart: Efficient Fleet Management'.

The one-day conference is dedicated to access rental management issues and is targeted at senior management. It is jointly organised by Access International and the International Powered Access Federation (IPAF).

The conference will held in English but with simultaneous translations into German, Spanish and Italian.

Keynote speaker Craig Paylor, who has had a distinguished 28-year career with JLG, is due to retire as president of the company but will remain engaged with JLG as a consultant. Mr Paylor will speak on how the industry's future success will depend on its ability to change and adapt; "My presentation will focus on the differences between today's distributors, manufacturers and rental companies and those of the future."

Other speakers include Carlos Fernández Araoz, chief operating officer of GAM, the largest equipment rental company in Spain, who will speak on ‘Managing the Downturn', and Nick Mavrick from Volvo Rents, who will cover innovative marketing tools in his presentation, ‘Contrarian Marketing: Picking Your Rental Customers Before They Pick You'.

George Marriott, managing director of Access Plus in the UK, will speak on ‘Leveraging IT to be Efficient'. Malcolm Bowers, director of Lifterz, and Oliwer Sven Dahms, a partner with LiftScout Consulting, will discuss ‘The Benefits of Rental Alliances'.

In addition to these speakers, there will be a panel discussion, with participants answering questions from the audience. The panel includes IPAF president and president of Skyjack, Steve Shaughnessy.

A reception will take place on the evening of 16 September, immediately after the conference. All delegates are invited to join the speakers and organisers for drinks. The provisional programme and details on registration and getting to the venue are at

The Europlatform conference is followed by the ELEVarte show taking place from 17 to 18 September in Madrid near the Europlatform venue. ELEVarte is a new Spanish event organised by IPAF and a Movicarga magazine.

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