Four big Italian rental companies forge alliance

By Murray Pollok26 February 2013

From left: Giovanni Bertomoro (CEO, Milantractor), Luigi Fogliani (President, Tecnifor-FAE), Roberto

From left: Giovanni Bertomoro (CEO, Milantractor), Luigi Fogliani (President, Tecnifor-FAE), Roberto Nicoletti (President, E-mac), Mendes Migotto (CEO, Venpa).

Four major Italian rental companies - Venpa, E-Mac, Milantractor and Tecnifor-FAE – have signed a cooperation agreement that will see them share their fleets and cooperate on major construction projects.

The venture, called 4punto1, has been formed in response to the recession in Italy’s construction sector. The four companies will work together to offer major clients services covering rental equipment, site planning, training, transportation and safety advice.

The alliance combines four companies with complementary skills, with Venpa strong in aerial platform rentals, E-Mac in general construction equipment and cranes, Tecnifor-FAE in portable accommodation, and Milantractor a power generation rental specialist.

Luigi Fogliani, president of Tecnifor FAE, said Italy was facing a “profound economic crisis…we have to optimise resources, not burn energy, not disperse individual skills but combine them.

“That’s why we have formed a group where members interact with each other. Now we are studying solutions aimed at achieving common goals: to attack the market and take every possible opportunity.”

Mendes Migotto, CEO of Venpa, who laid the foundations for the alliance, said the venture would provide an avenue for growth; “4punto1 arises from the continuous search for innovation, from the desire to meet the demands of the market in a professional way…and from the courage of four companies who see this opportunity as a great synergy to grow and improve.”

For Giovanni Bertomoro, CEO of Milantractor, the main goal of 4punto1 is to become the logical choice for customers; “Four historic companies, each of which ranks among the top player in its sector, working together to provide an integrated service for hire, installation and service for the construction site.

“This means that with a single decision, customer can rely on us for the rental of cranes, scaffolding, construction equipment, lifting, power and prefabricated modular accommodation”.

Roberto Nicoletti, president of E-Mac, said the alliance would see the four companies learning from each other; “The atmosphere that has been created between the people involved in the development of the 4punto1 project is extraordinary. The cooperation, their enthusiasm for the development of synergies, is a guarantee that the path chosen is correct.”

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