Todd Dokken, sales manager at Westcon Equipment and Rentals, with the SDLG LG938L.

Todd Dokken, sales manager at Westcon Equipment and Rentals, with the SDLG LG938L.

Volvo CE’s Chinese joint venture SDLG has added three new dealer locations for its wheeled loaders in Canada.

It said the new locations were through Strongco dealership branches in Montreal and Calgary, and through dealer Westcon Equipment & Rentals in Winnipeg, with an Ontario location on the way.

SDLG said it had received a positive reception in the region since the first wheeled loader it sold in North America was purchased in Canada in early 2014.

Al Quinn, director of SDLG North America, said the addition of Strongco and Westcon would strengthen the company’s presence in Canada.

“The success of SDLG will only be as strong as the network of dealers we have selling the wheeled loaders,” Mr Quinn said.

“With Strongco and Westcon coming on board, we’re ensuring that Canada will have seasoned, expert dealers that will take great care in knowing both the product and its ideal customer base.”

Brian Brown, president and CEO of Westcon Equipment & Rentals, said that the company chose to begin carrying the SDLG line for two main reasons.

“We feel that SDLG wheel loaders are a great value for the selling price,” he said.

“Also, we are looking to market to a customer base that we haven’t been able to in the past – customers that aren’t looking for a high production machine, for example. We think customers that are very price conscience or are looking for simplicity will be very interested in SDLG.”

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