Gemini to distribute Allmand lighting towers in India

By Murray Pollok29 November 2010

Rajiv Sethi, founder and CEO of Gemini Power Hydraulics in India.

Rajiv Sethi, founder and CEO of Gemini Power Hydraulics in India.

Gemini Power Hydraulics has taken on the distribution of Allmand Bros lighting towers in India and the two companies are discussing the possibility of assembling or manufacturing lighting towers in the country.

Rajiv Sethi, founder and CEO of Gemini, speaking to IRN at the Bauma China exhibition, told IRN that he saw a good opportunity to sell lighting towers in India; "The market is coming up and currently is around 1500-2000 units a year." Many of these towers are sold by local manufacturer Aska.

Mr Sethi said Gemini was currently doing a market study on lighting towers and the two companies would then decide on the best approach to take.

In addition to Allmand, Gemini is taking on the distribution of Bartell concreting equipment and Haulotte aerial platforms in China.

Mr Sethi was attending Bauma China to source other products for India. "I want Gemini to be a local manufacturer or assembler of products for the Indian market. We can't compete with China on manufacturing, but we can offer some geographical benefits for companies wanting to sell in India."

Previously Mr Sethi was managing director of Gemini's equipment rental company. However, he has now stepped down as a manager of this business to concentrate on selling and distribution of equipment, although he remains as shareholder of the Gemini rental business.

As part of the sales focus, Gemini is working with US consultant Charles Miller to offer a service to manufacturers wishing to enter the Indian market. Mr Sethi said the consultancy will offer market studies and local knowledge to foreign manufacturers.

Gemini has appointed Amit Gupta to lead this consultancy service, and its first assignment is to assess opportunities for a foreign crane rental company.

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