Genie website goes global

13 June 2019

Following the launch of Genie’s updated website in North America in 2018, the newly redesigned site has gone live globally to include the brand’s Latin America, Asia, Southeast Asia, Australia and European regions.


Crucially, the site includes a Building Information Modelling (BIM) tool to aid architecture, engineering and construction professionals to plan digitally their construction projects. “From researching and planning to purchasing and training, customers are doing more business online. Refreshing our current site to offer a contemporary digital interface enables us to stay more closely connected with customers online,” said Aron Sweeney, Genie senior marketing manager – digital, Terex AWP.

The revamped now offers visitors faster, more convenient access to core product information with product filtering capabilities relevant to current global industry standards. Including videos, photos and articles on Genie products and services, customers also benefit from new product comparison capabilities and improved responsiveness to web inquiries.


With the new Genie BIM tool, building professionals visiting the site now have the insight and means of planning, designing, constructing and managing building and infrastructure projects more efficiently. The BIM concept envisages the virtual construction of a building or infrastructure prior to its actual physical construction. Each professional can add discipline-specific data to the single, shared file. For example, subcontractors from every trade, including water, electricity, gas, communication utilities and roads, can input critical information into the BIM file before beginning construction. It includes 17 conception/construction models, with more coming later this year.

“We have also taken care to adapt the site to account for regional differences, notably for our EMEAR customers for whom we have created a new ‘eco-friendly’ product category that is accessible directly from the home page,” said Judith Henri, Genie marketing manager, Terex AWP EMEAR. ”Dedicated to Genie hybrid and 100% electric booms and scissor lifts that are particularly well suited to Europe’s strict emissions and noise regulations, this section, like all the information provided for the EMEAR region is available in five languages as usual.”


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