Manitowoc Grove will now sell mobile cranes directly in Spain, as well as offering spare parts and after sales services.
Frans Vanwinkel, senior vice president of sales and marketing for Manitowoc in EMEA, said this was an important step under current market conditions.
"The potential of the Spanish market means that a direct relationship between customers and manufacturer is instrumental to the success of both. The relationship with former Grove distributor Mopsa has worked well and we would like to thank them for their contribution. We now have the opportunity to take our mobile crane business to the next level here," said Vanwinkel.
Sales, parts and service and repair will be offered as seperate services. Previously they were handled from a central Madrid headquarters. By moving to a regional system, Manitowoc will be able to respond faster to customer inquiries, it said. Under the flexible structure, further resources will be added as sales increase.
"Having a larger Manitowoc Crane Care team based around Spain means that Manitowoc will be able to improve its field service operations," Orlando Mota, general manager for Manitowoc in Iberia. "The requirement for workshop repairs is declining, but customers can now call on the extensive services we offer."
Manitowoc already sells crawler direct to customers in Spain, and Potain tower cranes will continue to be sold by long-standing Spanish dealer Ibergruas.
All warranties for Grove cranes sold by Mopsa remain valid and will be covered by Manitowoc Crane Care.