Haulotte forecasts 30% Latin American market share by 2015
By Lindsey Anderson30 May 2012
French aerial work platform manufacturer Haulotte Group is forecasting a 30% market share of the AWP market in Latin America by 2015, nearly doubling its current share of 16%, the company said during the opening day of the M&T Expo in Sao Paulo, Brazil.
Haulotte said it currently produces 7,000 units for the Latin American market and forecasted that number to grow to 10,000 units in the coming year.
"We are estimating an AWP growth per year of 5% to 8%," said Alexander Saubot, Haulotte's CEO at M&T.
Saubot said Haulotte's main markets in Latin America consist of Brazil, Chile and Argentina with Brazil holding 65% of the share, followed by 12% for Chile and 9% for Argentina.
The company said 40% of its units in the market are electric scissors followed by articulating, rough terrain booms accounting for 25% of its share and 15% is then held by articulating booms.
Haulotte celebrated being established in Brazil for 10 years at M&T and is looking to expand its dealership network, spare parts distribution and sales in the Latin American market.