Hertz Equipment Rental Corporation (HERC) has launched in Panama City, Panama, to deliver specialty equipment rental solutions for the construction, industrial, and government sectors.

HERC Panama is operated by Asesoria Especializada, which joined the HERC global franchise network in 2013. HERC itself is owned by Hertz Corporation.

Brian MacDonald, interim CEO of Hertz, said, “This significant launch provides the market with a first class, value-added equipment rental supplier in Panama. In addition, it enables HERC to extend its international footprint into one of the fastest growing markets within Latin America.

“Our valued franchise agreement is part of our global strategy to grow our business efficiently through carefully selected partnerships with leading local operators who bring strong market expertise, resources and complementary commercial strategies.”

Meanwhile, president of HERC Panama Regina Arauz de Liakopulos, said, “We offer a professional service together with one of the newest fleets in the industry to produce the best value proposition for the market.

“As well as providing the right, state-of-the-art equipment for the job, we provide comprehensive fleet maintenance solutions to free our customers to focus on their core areas of expertise and add value to their bottom line. In addition, we share with HERC a strong commitment to growth, innovation, and customer service.”

HERC Panama provides a wide range of industrial and commercial fleet for rent or sale including earthmoving, power, aerial, material handling, electrical, compressed air and compaction machinery.

In addition, the company offers comprehensive fleet management and industrial plant services.

HERC equipment is purchased from manufacturers including Atlas Copco, Bobcat, Genie, JCB, Miller, and Wacker. The range includes backhoes, skid steers, straight mast and articulating manlifts, telehandlers, rollers, pumps, compressors and generators, available for daily, weekly, monthly and long-term rentals.

There are also rent-to-own and rental purchase option plans available for the new and used equipment for sale.

The launch of HERC Panama comes amid significant, ongoing industrial projects in the country, including the Panama Canal expansion, Panama metro line development, and road and highway construction.

Additional major projects include the Cold Chain distribution network agricultural project, airport expansion, distribution, mining, water supply, hospital and housing development and energy services.

The Government of Panama’s total investment in these programs and more is estimated at between US$15 billion (€11.8 billion) and US$20 billion (€15.8 billion) over the next three to five years.

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