Hirepool expands in events

New Zealand’s largest equipment rental company Hirepool has grown its business in the events sector.

The company acquired Continental Event Hire and merged the company with its events business. Hirepool said the aim was to create the number one marquee and equipment hire business in New Zealand.

In the short term, it said the two businesses would operate under their existing brands and locations, however in the coming months the new entity’s name and branding may be revised with a view to ensuring a correct fit with the market.

Hirepool has eight events-specific branches throughout New Zealand, and Continental has two key divisions of Event Hire and Event Catering within the South Island. It added that the merger would have no effect on Continental’s Event Catering operation.

Hirepool’s national events manager Greg Cayford said, “We’re combining two companies that each have enormous brand equity.

“We want to handle the merged identity with care to ensure it’s well received and easily understood in the marketplace. In the short term, therefore, the two companies will continue to trade as separate entities.”

Meanwhile, Hirepool is also reported to have acquired independently-owned Kumeu Hire, another events specialist in West Auckland, further expanding its presence in this sector.