Holland Lift names new managing director

Premium Content

28 August 2013

Eline Oudenbroek, Holland Lift managing director

Eline Oudenbroek, Holland Lift managing director

Holland Lift has appointed Eline Oudenbroek as its new managing director (MD). She took over the role at the beginning of July from interim MD Thom Sijs, who will leave the Netherlands-based scissor lift manufacturer on 1 September.

Ms Oudenbroek has extensive management experience and was previously managing director of Elysee Dental Solutions BV and chief operations officer at Gelderblom CNC machines, which produces equipment for the metal production industry.

In January, Rotterdam-based ProDelta Investment Partners became majority shareholder of Holland Lift. “ProDelta Investment Partners sees a strong potential for growth in the organisation thanks to increasing international demand for Holland Lift’s high quality products across a large number of countries,” said a company spokesman.

Holland Lift was founded in 1984 and produces scissor lifts up to 34 m working height.

The evolution of electromobility in construction
The case for electric construction equipment is now as much about productivity and business value as it is about sustainability
Why crawler AWPs are becoming essential to modern mining and tunnelling
While excavators, loaders and TBMs dominate the spotlight, crawler aerial work platforms are quietly transforming how mining and tunnelling projects are built, maintained and operated.
Beyond the logo: Why content is the engine of successful B2B brand transformation
KHL Content Studio’s Jon Abrahams on how a new identity may capture attention, but it’s understanding that builds trust