Husqvarna targets German market

By Murray Pollok19 April 2013

Anders Ströby, Husqvarna executive vice president and head of construction.

Anders Ströby, Husqvarna executive vice president and head of construction.

Husqvarna Construction Products is aiming to significantly increase its market share in Germany and is investing in its sales and service infrastructure in the country.

Anders Ströby, head of Husqvarna Construction, told IRN at Bauma that Germany was the biggest market in Europe for its products – cutting, grinding and surface preparation tools – and that Husqvarna would address the market aggressively.

“We never compete on price”, said Mr Ströby, “our competitive advantage is to provide better products and service.” Husqvarna is opening a new service centre in Dortmund, to add to its existing centre near Munich, and is also expanding its sales network.

He estimates Husqvarna’s German market share at around 10%; “We’d like to grow that considerably – more than double that”, said Mr Ströby, “In other areas we have market shares of 30% or more.”

At Bauma the company was focusing on the display of new products in its High Frequency electric products, including the K650 power cutter and the DM 650 drill motor. It also showed its new version of the Diagrip diamond blades, Diagrip 2, which it says will cut through reinforced concrete 30% faster than existing blades.

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