Hyundai happy with European progress

13 February 2014

Alain Worp, Hyundai Heavy Industries Europe

Alain Worp, Hyundai Heavy Industries Europe

Hyundai Heavy Industries Europe (HHIE) has reported that it sold 3% more construction equipment across Europe in 2013, compared to 2012.

And it claimed its market share of machines of more than 8 tonnes rose by more than 30%, which HHIE said was a great result in a diversified and saturated European market.

For its parts division, it reported that 12% more Hyundai parts were sold in Europe in 2013, compared to 2012. Hyundai said it was also pleased with this result in what it regarded as a highly competitive market with “numerous suppliers offering non-genuine market import parts”.

HHIE’s sales director for construction equipment, Alain Worp, said, “For the New Year and beyond, the primary target is to increase further all market shares in the key countries – UK, Germany and France – as well as in the other European markets.

“We believe that we will see a small improvement in the European economy and our related industries during 2014, with economies such as Germany, France, Spain and Italy showing a slight recovery. With this thought in mind, we aim to strengthen and grow our dealer network in Europe, and enhance and widen our product portfolio.”

He added, “Also, in Eastern Europe, a traditionally strong region for Hyundai, we see clear opportunities for expanding our network and improving our market shares.”

Worp said Hyundai was a growing brand all over Europe, but especially in the UK.

“The challenge ahead is to continue this growth path with our existing Hyundai dealers in the UK. HHIE will do everything possible, within their scope, to advise and support the dealers to grow with the Hyundai brand.”

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