IRC conference: how to ‘de-risk’ your rental business

01 July 2015

Vivek Soni, co-CEO of Gemini Equipment & Rentals.

Vivek Soni, co-CEO of Gemini Equipment & Rentals.

Attendees at the third International Rental Conference (IRC) in Beijing on 21 September will hear from a pioneer of the Indian equipment rental scene on how to grow securely in a challenging, emerging rental market.

Vivek Soni, co-CEO of Gemini Equipment & Rentals, will look at the tools available to rental companies who are growing in new markets, including techniques to de-risk a business, to enforce contracts, and add distribution activities. He will also look at the particular challenges and potential of the Indian rental market.

”Globally, predictability of cash flows, contract tenure and ability to enforce contracts form a very important part of the environment that rental businesses need to grow and thrive”, said Mr Soni.

“Emerging markets like India are exciting but challenging places. Diversification of the customer base is important, because a singular focus on cyclical segments like mining and construction can prove to be risky.”

The conference, organised by KHL and International Rental News (IRN), takes place in Beijing on Monday 21 September, the day before the BICES construction equipment exhibition. BICES is China’s major construction event this year.

To see the full line-up and book your place, see

Mr Soni is part of a strong conference line-up, with other speakers including:

Chris Davies (CEO, HSS Hire) – KEYNOTE SPEAKER

Enilson Moreira de Lima & Candido Terceiro (Founder/CEO & Sales and Marketing Director, A Geradora, Brazil)

Desmond Ong (founder/CEO, Galmon, Singapore)

Chunyu Zhang (General Manager, Shanghai Horizon Equipment & Engineering Co, China)

Guy van der Knaap (CEO, MCS Global, UK)

Jia Li Cai (Managing Director, Rental Branch of China Construction Industry Association, China)

Gary Kucher (CEO, Mongolia Holdings, US/Mongolia)

Ni Xinli (Chairman/founder, Jiangsu Tongyuan Machinery Sales & Service, China)

Tomie Chan (General Manager, Haulotte Asia)

Michel Petitjean (Secretary General, European Rental Association, Belgium)

Jim Barr (Vice president/General Manager Greater China, Terex AWP, USA).

The conference is supported by the International Powered Access federation (IPAF) and the Machinery Management and Rental Branch of the China Construction Industry Association (CCIA).

Sponsors are:

  • Gold - Genie (Terex AWP)
  • Silver: JLG, Sany
  • Supporting sponsors: Haulotte Group, Ritchie Bros Auctioneers, Sinoboom, Skyjack.
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