IRN June 2018 podcast

Premium Content

19 June 2018

Editor Joe Malone discusses all the content in the IRN June 2018 issue, including the annual IRN100, in the latest IRN podcast.

Irn podcast news

The news included Hitachi’s European rental initiative, as well as the American Rental Association’s latest forecast for the equipment rental market in the US.  

How to influence construction buyers in an AI world
The buyer journey is now more complicated than ever before, thanks to the AI world. What should construction marketers do to reach their buyers?
A smart cold play: How cold milling can offer a better bottom line for Latin American road contractors
Faced with tight margins, operator shortages and calls for more operational transparency, highway contractors are embracing digitalisation in their cold milling applications
How smarter milling can boost productivity for Latin American road contractors
As contractors across the region face tighter margins, operator shortages and growing demands for transparency, automation and digitalisation are becoming increasingly important in cold milling operations